Designers

ALEXA CHUNG

Alexa Chung is a fashion brand, born in London 2016, the brainchild of Alexa Chung. She decided to take the plunge and launch her namesake Alexa Chung this year, after a decade’s experience in designing clothes for other brands. At the heart of the brand, Alexa’s vision: to create clothes that people want to wear. Combining Parisian chic with a New York edge, as well as the very British sense of humour, it is inspired by everything from Jane Birkin’s insouciance to David Hockney’s stripy sweater. Alexa Chung prides itself on its unique approach to making clothes, combining distinctive fabrics and prints with classic tailoring alongside more feminine designs. The result is a carefully considered, alluring combination of prim, racy and rock ‘n’ roll, where frivolous party pieces interact with grown-up tailoring and classic silhouettes.

/ / /