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About The Webster


About The Webster

Laure Heriard Dubreuil opened The Webster’s flagship location in 2009 at 1220 Collins Avenue in South Beach, Miami. Originally the Webster Hotel, the 20,000 square-foot Art Deco building was built in 1939 by architect Henry Hohauser. Heriard Dubreuil, who grew up in Paris and worked as a top merchandiser for Balenciaga and Yves Saint Laurent before founding The Webster, kept the name but reimagined the three-story interior as a women’s and men’s multibrand luxury boutique designed with vibrant intimacy to resemble a residential space.

“The idea was a place where you can feel very comfortable,” says Heriard Dubreuil of The Webster’s concept. “It’s a place to spend time. You arrive, you take off your shoes, you're at someone's house, or you're in your gigantic closet, and you can try everything.” Rather than organize the store according to brand, Heriard Dubreuil merchandised it as if it were a personal wardrobe, mixing big brands with the emerging, arranging everything intuitively by mood, which was revolutionary at the time. Her instinctive, warm touch lured an impressive brand matrix, including Balenciaga, Tom Ford, Balmain, Lanvin and Chanel, as well as loyal customers.

A decade after the Miami flagship opened, The Webster has expanded to four additional locations in Bal Harbour, Houston, Costa Mesa and New York City, as well as an outlet at Sawgrass Mills. Each store has its own distinctive energy, unified by Heriard Dubreuil’s uncompromising vision of good energy, good fashion, good fun and the sunny spirit of Miami. The Webster’s logo is a pink flamingo. The boutique has become a destination for exclusive collaborations with brands such as Paco Rabanne, Off-White and Fenty, as well as permanent partnerships with David Mallett and Joanna Czech, who operate studios out of The Webster’s SoHo location.

The Webster’s world is ever growing and changing. Check back for more exciting news soon.

OUR HISTORY

Manhattan Romance

|NEW STORE

Manhattan Romance

The Webster’s fifth and newest luxury multi-brand boutique, The Webster SOHO New York, located in New York City, opens as of November 2017. The 12,000 square foot and six-floor cast iron building is home to one-of-a-kind art and exclusive fashion offerings that span womenswear, menswear, childrenswear, and the recently launched Webster Home. In perfect harmony, shop designer pieces—from Chanel and Balenciaga to Christian Dior and Celine—against a backdrop of works by artists including Gaetano Pesce and Aaron Young.


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2017

The Webster x Lane Crawford

2017

|COLLABORATION

 The Webster x Lane Crawford

The Webster and Lane Crawford bring the #MiamiFever to you! Laure Heriard Dubreuil shares her love of Miami –especially the flamingo and the cities Art Deco vibes– in this exclusive collaboration with Asia’s most iconic luxury retailer, Lane Crawford. The collection includes over 70 styles from top designers such as Bonpoint, Coach, Courrèges, FRS, Gül Hürgel, Lisa Marie Fernandez, Maison Michel, Olympia Le Tan, Orlebar Brown, Paco Rabanne, Palm Angels, Proenza Schouler, RetroSuperFuture, Rosie Assoulin, Saloni, Saint James, Sonia Rykiel, Thom Browne, Vilebrequin and many more


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Laure at FIAF’s Creative Leaders Series

|IN THE NEWS

Laure at FIAF’s Creative Leaders Series


Journalist Melissa Ceria interviewed Laure at FIAF in New York City to kick off their Creative Leaders talks.


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2016

The Webster x The Ritz Paris

2017

|COLLABORATION

The Webster x The Ritz Paris

In celebration of the reopening of The Ritz Paris, Laure Heriard Dubreuil has been tasked with curating her ultimate suitcase highlighting her chicest travel must haves in exclusive offerings infused with the sunshine and color found deep within the DNA of The Webster. Over 10 brands have collaborated with Laure on creating exclusive products including Aurelie Bidermann, Edie Parker, Ex Nihilo, F.R.S For Restless Sleepers, Gigi Burris, Lisa Marie Fernandez, Mykita, Olympia Le Tan, Sonia Rykiel, Tabitha Simmons, The Elder Statesman and TRUSS.


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