Laure Heriard Dubreuil opened The Webster’s flagship location in 2009 at 1220 Collins Avenue in South Beach, Miami. Originally the Webster Hotel, the 20,000 square-foot Art Deco building was built in 1939 by architect Henry Hohauser. Heriard Dubreuil, who grew up in Paris and worked as a top merchandiser for Balenciaga and Yves Saint Laurent before founding The Webster, kept the name but reimagined the three-story interior as a women’s and men’s multibrand luxury boutique designed with vibrant intimacy to resemble a residential space.
“The idea was a place where you can feel very comfortable,” says Heriard Dubreuil of The Webster’s concept. “It’s a place to spend time. You arrive, you take off your shoes, you're at someone's house, or you're in your gigantic closet, and you can try everything.” Rather than organize the store according to brand, Heriard Dubreuil merchandised it as if it were a personal wardrobe, mixing big brands with the emerging, arranging everything intuitively by mood, which was revolutionary at the time. Her instinctive, warm touch lured an impressive brand matrix, including Balenciaga, Tom Ford, Balmain, Lanvin and Chanel, as well as loyal customers.
A decade after the Miami flagship opened, The Webster has expanded to four additional locations in Bal Harbour, Houston, Costa Mesa and New York City, as well as an outlet at Sawgrass Mills. Each store has its own distinctive energy, unified by Heriard Dubreuil’s uncompromising vision of good energy, good fashion, good fun and the sunny spirit of Miami. The Webster’s logo is a pink flamingo. The boutique has become a destination for exclusive collaborations with brands such as Paco Rabanne, Off-White and Fenty, as well as permanent partnerships with David Mallett and Joanna Czech, who operate studios out of The Webster’s SoHo location.
The Webster’s world is ever growing and changing. Check back for more exciting news soon.