In a storied coming-of tale, Gaby Aghion set out to make feminine clothing that challenged the status quo of women’s fashion in the 1950s. By making finely finished pieces available off the rack as opposed to made-to-order haute couture high society women were accustomed to, Aghion is credited for coining Prêt-à-Porter, or Ready-to-Wear, and thus, Chloé was born in 1952. In rebellious spirit, Aghion carried femininity into the present with refined fabrication, fluid silhouettes, and relaxed fits, all sewn by a trained haute couture seamstress for her first collections.

Perhaps even better known than her savvy for producing high-end offerings that were void of the stiff formality common in luxury fashion during her time, was her gift for recognizing talent in emerging designers. One of the house’s milestone recruits was that of Karl Lagerfeld in 1964, who cemented Chloé’s stronghold at the industry’s forefront for decades to come.

Following Lagerfeld’s long and successful tenure, was a line of luminous phenoms including Stella McCartney, Phoebe Philo, Hannah MacGibbon, Claire Waight Keller, and as of 2017 Natacha Ramsay-Levi. An alumni of Balenciaga and Louis Vuitton Ramsay-Levi was Nicolas Ghesquière’s right hand, making the appointment her first run as the creative director of a maison. With over a decade of experience, the French designer is unfettered by the pressure of managing an international brand and names the role as her dream job.

The current Chloé woman is not one woman but many as it has always been, and yet still, “she's very real, she's in the street, she's not in a fantasy world,” as defined by the current creative director. Being an accurate embodiment of this herself, Ramsay-Levi preserves Aghion’s ethos by bringing current flowy bohemian blouses with added structure, 70s-inspired bottoms, and platform sandals in an embrace of hyperfemininity, while accessory updates are applied to contemporary favorites like the Drew, the Hudson and the Faye.

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