Fear of God

Jerry Lorenzo created Fear of God to fill a void he observed in mens fashion. The line’s first capsule collection debuted in 2013 and immediately obtained viral status with endorsements from the the hip-hop community at large. With no formal training, Lorenzo is a self-taught designer who eschews from the prescribed seasons of the fashion industry. Instead, Fear of God’s collections are solely released at the designer’s discretion, being available only once he deems it complete and ready. Each collection fosters soaring anticipation between drops, followed by a rush of sellout pieces being swept off shelves, approved by the streetwear zeitgeist around the world.

Before entering fashion, Lorenzo worked at a sports agency in Chicago. During his career in sports marketing he found a overlapping interest of fashion with the professional athletes he worked with, expressing a mutual yearning for something that better suited his lifestyle and practical wardrobe needs. It wasn't until moving back to L.A. and a successful venture into nightlife later that he realized there was solid potential for the ideas he wanted to bring into fruition.

Invigorated with entrepreneurial gusto, he began designing with inspiration from Rick Owens and Raf Simons in mind. And through trial and error, his first finished pieces landed in the hands of Kanye West, a critical influence who after seeing the collection hired Lorenzo to design his tour merchandise, and thus leading to his breakthrough debut. Coming from a devout family, he named his label Fear of God to reflect his spiritual upbringing.

Though Fear of God is one of the most buzzed brands dominating the streetwear scene, what Lorenzo creates drifts more towards luxury than contemporary. Polished details and sophisticated fabrications can be found on offerings like the Military High-Top Sneaker which are handmade with nubuck leather in Italy. The Drop Crotch Short, a high-demand carryover from previous collections, is available in an exclusive floral print here at The Webster.

/ / /