Founded in 1952 by René Ramillon as an outfitter for mountain sports equipment and apparel, Moncler is named in abbreviation after the picturesque Alpine town of Monestier-de-Clermont. In its early history, the brand came to be known for its quilted down jackets, supplying expeditionists, olympians, and outdoor workers alike. It was perfected to withstand and protect in the harshest climates before becoming the status symbol it is known as today.

Moncler’s transformation from cold weather gear to luxury de rigueur ski attire began with designer Chantal Thomass, who was appointed creative director in 1980. During Thomass’ tenure, the former quilted zip jacket was reconstructed with a button closure, and embellished with fur trim, satin, and reversible fabrics, entering the the brand into a new phase of covetable winter staples. Recognizing the potential Moncler had yet to yield, Remo Ruffini, an Italian entrepreneur whose family also owns stakes in many other fashion businesses, bought the company in 2003, and repackaged the brand with a more couture spin before introducing it into high-end retailers where it took off with great international success. With each season, Ruffini has commissioned collaborations with the industry’s most sought after designers, including Junya Watanabe, Chitose Abe, Virgil Abloh and Craig Green.

No longer only a purveyor of sportswear, Moncler has expanded into other categories of ready-to-wear as well as haute couture with the extended Gamme Rouge and Gamme Bleu lines, led by Giambattista Valli and Thom Browne, respectively, as well as Moncler Grenoble to house the progressively innovative performance wear that is the brand’s signature product.

A long way from its functional beginnings, the legacy brand exhibits its evolution through styles like the Maglia Cardigan and Marguerite Jacket, proving that Moncler can be worn in warmer weather too, while the printed Trionphe Jacket and Embroidered Sweatshirt exemplify more casual offerings for everyday menswear.

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