Discovering something so pure and natural made Costa shift from seeking beauty ingredients developed in labs to looking to the vast number of rare plant and botanical species native to Brazil. Subsequent trips led to three ingredients that form the basis of Costa Brazil —Cacay, an anti-oxidant- and Vitamin E-rich oil, Kaya, the name Costa coined for the lipid and protein-packed essence extracted from the Sapucaia tree, and Breu, which is sold loose and reduced to oil for the line’s products.
Costa Brazil’s concept is clean, Brazilian oil-based organic beauty — sustainably sourced, cruelty free, vegan, dermatologist tested, environmentally responsible, free of parabens, silicones, sulfates, etc. Costa works with Conservation International, an organization that works to support protected wildlife areas, to ensure the line is responsibly produced. The collection is packaged as “rituals,” and includes Kaya Firming Jungle Oil, Kaya Anti-Aging Oil, Breu Resin and a Vela candle. There are plans for hair care, soaps and a bath ritual.
“It’s taken me three years to put this together,” says Costa. “Everything in life is finding your tribe and people that respond to you.” For him, one of them is facialist Joanna Czech, whose private studio opened at The Webster New York in tk. Czech was an early advocate of Costa Brazil, a huge compliment to the line and its efficaciousness. “I sent her the products to try and she called me to meet,” says Costa. “She’s extremely knowledgeable about everything that’s out there, so the fact that she identified with and supported the brand is huge.”