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COSTA BRAZIL

COSTA BRAZIL

COSTA BRAZIL

Discover candles and body oil from COSTA BRAZILDiscover candles and body oil from COSTA BRAZIL

COSTA BRAZIL

 

Francisco Costa knows about the beauty of reinvention, about the beauty of going back to your roots to find yourself, about the beauty of silver linings and a billion other clichés about beautiful life lessons. They’re all there in his new clean beauty brand Costa Brazil, his second act following a long, successful career as a fashion designer, most recently as women’s creative director of Calvin Klein, which Costa left after 13 years under less than ideal circumstances in 2015 to make way for Raf Simons. “It was so exhausting being there for the last year,” says Costa of Calvin Klein. “I really had to just take off for a bit and then started again fresh. It was the best thing that I did. I got what it was about and what I wanted to do.”


Costa had already been working on Costa Brazil before he departed Calvin Klein. He started with his brand book, highly influenced by 90s minimalism and Piero Manzoni, the Italian Arte Provera artist, and the simple concept that whatever came next couldn’t be disposable. “I came out of a place of overproducing and over production for nothing,” says Costa. “There was so much waste in the industry.” Aesthetics and a quest for something purposeful and natural led him back to his native Brazil, where Costa took a trip to the western Amazon to immerse himself in the indigenous culture of the Yaminawá tribe. “The initial desire was to understand the smells of the jungle, how they live and just to be quiet,” says Costa. He did all that and came away with his first ingredient — Breu, a fragrant resin from the Almacega tree, which the Yaminawá people burn day and night. It’s a natural antimicrobial agent and bug repellent that’s been used for centuries to balance the sixth chakra and calm the mind. Now, it’s the olfactory signature of Costa Brazil.


Discovering something so pure and natural made Costa shift from seeking beauty ingredients developed in labs to looking to the vast number of rare plant and botanical species native to Brazil. Subsequent trips led to three ingredients that form the basis of Costa Brazil —Cacay, an anti-oxidant- and Vitamin E-rich oil, Kaya, the name Costa coined for the lipid and protein-packed essence extracted from the Sapucaia tree, and Breu, which is sold loose and reduced to oil for the line’s products.

Costa Brazil’s concept is clean, Brazilian oil-based organic beauty — sustainably sourced, cruelty free, vegan, dermatologist tested, environmentally responsible, free of parabens, silicones, sulfates, etc. Costa works with Conservation International, an organization that works to support protected wildlife areas, to ensure the line is responsibly produced. The collection is packaged as “rituals,” and includes Kaya Firming Jungle Oil, Kaya Anti-Aging Oil, Breu Resin and a Vela candle. There are plans for hair care, soaps and a bath ritual.

“It’s taken me three years to put this together,” says Costa. “Everything in life is finding your tribe and people that respond to you.” For him, one of them is facialist Joanna Czech, whose private studio opened at The Webster New York in tk. Czech was an early advocate of Costa Brazil, a huge compliment to the line and its efficaciousness. “I sent her the products to try and she called me to meet,” says Costa. “She’s extremely knowledgeable about everything that’s out there, so the fact that she identified with and supported the brand is huge.”