REWRITING THE CODES OF MENSWEAR

Zegna’s Artistic Director Alessandro Sartori and Fear of God Founder Jerry Lorenzo have joined forces, combining traditional tailoring and contemporary streetwear to rewrite the codes of menswear.

REWRITING THE CODES OF MENSWEAR

INTRODUCING

FEAR OF GOD exclusively for Ermenegildo Zegna

 

Serigne Lam photographed by Sabrina Santiago

with hair & makeup by Wakana Ichikawa

 

Reinvented luxury for everyday life. Zegna’s Artistic Director Alessandro Sartori and Fear of God Founder Jerry Lorenzo have joined forces, combining traditional tailoring and contemporary streetwear to rewrite the codes of menswear. Explore the editorial, shot by Sabrina Santiago in Brooklyn, and read our exclusive interview with Sartori and Lorenzo as they speak upon the marriage of the two brands, inspirations, and the gender-fluidity of the pieces.

FEAR OF GOD FOR ZEGNA Wool Coat, Sweater, and Trousers

The Webster:

You both have created such strong and different identities for your brands; what was the process like blending them together to create this unique partnership?

Jerry Lorenzo:

I grew up with a mother that is extremely entrepreneurial and talented so she really helped to foster my creativity. When I was a child, I was always looking at magazines and my mother would say go out and play, but when she saw I really enjoy working with my hands she put a jewelry bench in the kitchen (polishing machine, soldering machine, etc) and I started to design my first jewelry pieces when I was 11.

My sources of inspiration behind creating one-of-a-kind pieces is in the everyday, but it always starts with the stones I find. I decide how to create the whole pieces through travel. I love to explore and walking around the places I travel and even walking around my own city, New York. I also see art in everything I look at, which is where a lot of my inspiration comes from.

FEAR OF GOD FOR ZEGNA Wool Coat and Trousers

FEAR OF GOD FOR ZEGNA Wool Coat, Knit Sweater, Trousers, and Suede Loafers

Alessandro Sartori:

I have always admired Jerry’s work since the first time I saw some visuals in magazines and on Instagram. I really like his approach and his great work with fit and proportions, so when we met, thanks to a mutual friend, it came naturally to start talking about a possible collaboration. We share the same mindset about clothing, and we just wanted to explore new possibilities and ideas on the future of menswear.

FEAR OF GOD FOR ZEGNA Wool Jacket, Cotton Shirt, Trousers, Suede Loafers

TW:

What were your inspirations behind this collection? When approaching the design, did you individually have inspirations that were melded together, or was it more collaborative from the start?

JL:

The harmony of contrast, in this case, represented a new language for us completely. And this was by introducing parts of both Zegna and Fear of God's separate vernaculars but also a fresh set of codes that is not traced to either of us. We looked at the history of suiting and incorporated twists like absent lapels or relaxed shoulders. Within this process, Alessandro's patience is incredibly humbling, and it made the collaboration seamless in expressing my point of view and what I wanted to expose. I would approach this through a very non-traditional way, so it takes a lot of patience to first, understand someone that you're working alongside and then having the patience to get to a place where you can see things the way that they see things.

Our goal was the same in that what we are trying to achieve is exceptionality in physical form. Fusing the idea of the new American luxury with the 110 years of heritage of Zegna's craftsmanship towards tailoring, all accomplished with humility and honesty.

FEAR OF GOD FOR ZEGNA Wool Jacket, Cotton Shirt, Trousers, Suede Loafers

FEAR OF GOD FOR ZEGNA Wool Jacket and Cotton Shirt

AS:

Zegna and Fear of God are inspired by the same sentiment towards unique craftsmanship, giving life to a new form of hybrid elegance and independent style. Jerry and I have very dierent backgrounds but a common vision on refinement and sophistication; we have the same vision as far as it concerns the level of luxury we want to convey. The result is the perfect mix of craftsmanship and appealing pieces: the excellence of Ermenegildo Zegna’s sartorial take and the sophisticated leisurewear of Fear of God blend naturally, mixing and merging, reinventing silhouettes and proportions. This collection is rewriting the menswear rules and codes. Our aim was to create a new language by giving life to a new form of hybrid elegance.

FEAR OF GOD FOR ZEGNA Wool Coat and Knit Sweater

TW:

How would you describe your own personal style? Do you feel you have influenced each other since partnering?

JL:

I would describe my own personal style as honest. Yes definitely, it's impossible to work that closely with someone without being influenced.

AS:

This collaboration is a dialogue between Jerry and me and, despite our differences in terms of style, our common aim is to identify a new path of masculine elegance to be translated in new aesthetic canons free from pre-built models and gender paradigms. For sure, we have a very different background, but even if we seem to be very far apart, there is a strong chemistry between us. We have worked with great balance, the full process was based on mutual respect and trust, and this collection is the perfect synthesis of our two souls: clothes to wear at any time of the day in order to feel good.

FEAR OF GOD FOR ZEGNA Wool Jacket, Knit Sweater, Trousers, and Suede Loafers

FEAR OF GOD FOR ZEGNA Wool Jacket, Knit Sweater, Trousers, and Suede Loafers

TW:

In your campaigns, you have featured women in looks. Tell us about this as many would perceive these brands are primarily menswear. Any styling advice for our women who are interested in adding pieces from this collection into their wardrobes?

JL:

While I design menswear, I always keep a woman in mind – because I really love the way women wear men's clothing: the relaxed shoulders. One particular sticking point for this collection is the suiting's shoulder feels: removing the vets and having more of a shape that wasn't so tailored around the waist, for a relaxed look. The great thing about suiting is that it's all about the silhouette and the shape; it has to be so perfect.

AS:

Fear of God exclusively for Ermenegildo Zegna is a men’s collection that women can also wear. We have designed for men but with the possibility to dress women too: the fit and sizing system of the clothes, such as the shoulder construction, look beautiful on women as well. We’ve designed the pieces keeping in mind this relaxed attitude that permeates the entire collection.

SHOP FEAROFGODZEGNA

  1. Grey sweater with cuffs Add to Wish List
    FEAROFGODZEGNA Grey Sweater With Cuffs
    $895

    Quick Add

    $895
  2. Satellite sweater with cuffs and waistband Satellite sweater with cuffs and waistband Add to Wish List

    Quick Add

    $895
  3. Military green single breasted jacket Military green single breasted jacket Add to Wish List

    Quick Add

    $2,050
  4. Military green single pleat trousers Military green single pleat trousers Add to Wish List

    Quick Add

    $1,025
  5. grey oversized short sleeve shirt grey oversized short sleeve shirt Add to Wish List

    Quick Add

    $935
  6. cream oversized short sleeve shirt Add to Wish List

    Quick Add

    $935
  7. grey oversized sweatshirt grey oversized sweatshirt Add to Wish List
    FEAROFGODZEGNA Grey Oversized Sweatshirt
    $620

    Quick Add

    $620
  8. grey slim fit hoodie grey slim fit hoodie Add to Wish List
    FEAROFGODZEGNA Grey Slim Fit Hoodie
    $790

    Quick Add

    $790
  9. camel suede leather espadrille camel suede leather espadrille Add to Wish List

    Quick Add

    $550
  10. soft wool black button-up sweater Add to Wish List

    Quick Add

    $895
  11. FEAROFGODZEGNA plaster print one button jacket Add to Wish List

    Quick Add

    $2,365
  12. FEAROFGODZEGNA black double-breasted wool coat Add to Wish List

    Quick Add

    $3,415
  13. FEAROFGODZEGNA black wool blazer jacket FEAROFGODZEGNA black wool blazer jacket Add to Wish List

    Quick Add

    $2,050
  14. FEAROFGODZEGNA black skinny trouser Add to Wish List

    Quick Add

    $1,025
  15. FEAROFGODZEGNA black slim-fit hoodie FEAROFGODZEGNA black slim-fit hoodie Add to Wish List

    Quick Add

    $790
  16. FEAROFGODZEGNA black oversize short-sleeve shirt Add to Wish List

    Quick Add

    $935
  17. FEAROFGODZEGNA black oversized logo sweatshirt FEAROFGODZEGNA black oversized logo sweatshirt Add to Wish List

    Quick Add

    $620
  18. FEAROFGODZEGNA black wool jogger pants Add to Wish List

    Quick Add

    $1,040
  19. FEAROFGODZEGNA grey double collar bomber jacket FEAROFGODZEGNA grey double collar bomber jacket Add to Wish List

    Quick Add

    $2,575
  20. FEAROFGODZEGNA plaster print wool jogger pants Add to Wish List

    Quick Add

    $1,040

Share:

  • Women
  • Men
  • Designers
  • Home
  • Beauty
  • Kids
  • Play
  • Sale