As a strong leader and role model exemplifying the company core values, the Assistant Store Manager will champion The Webster initiatives, vision and attract, retain and develop top talent. The ASM is a critical leadership partner a co-pilot to the Store Manager. You will partner with the SM to create a highly productive environment in which the customer service experience is a priority, employees are able to perform extremely well and excel; and the business thrives. The ASM is able to balance front of house & back of house duties and is also able to speak to the business, connect with employees & successfully engage with customers.



  • Motivate and inspire the team by delivering a compelling vision and purpose that encompasses The Webster core values.
  • Establish and communicate clear expectations and hold the store team and self-accountable for achieving all brand, performance and behavior standards.
  • Lead productive weekly leadership meetings that align with and drive the business strategy


  • Create and manage the execution of the store business plan to drives Sales and KPI results and maximizes business opportunities to include CRM.
  • Analyze available sales reports and data to determine the needs of the business and set business strategies
  • Set individual sales goals for management teams and associates, ensuring goals reflect store business plans
  • Train and develop team on business acumen to drive business performance.
  • Evaluate store sales and payroll goals on a daily basis using payroll reports and tools; make scheduling adjustments to meet business needs.
  • Demonstrate sales leadership for staff by playing an active role on the selling floor
  • Develop events/incentives that will continue to grow customer base, with particular emphasis on building local market.
  • Manage the controllable components of the P&L to achieve all store financial and expense targets.


  • Ensure all members of staff provide the highest level of customer service
  • Ensure staff maintains constant client communication through utilizing their client database.
  • Resolve all client issues and complaints quickly and effectively.
  • Demonstrate an in-depth knowledge of the merchandise; ensure selling staff is fluent in all aspects of product knowledge
  • Train ASM/ Key holders on how to handle various customer service issues i.e. dissatisfied customers, returns, defective merchandise.


  • Ensure cash control and register procedures are properly followed including: bank deposits, safe funds,etc.
  • Control store expenses and maintain budgets, continually striving to reduce costs
  • Schedule associates to maintain adequate floor coverage while maintaining payroll budgets
  • Supervise the efficient and productive handling of all merchandise including shipment receipt and processing, markdown optimization and replenishment systems while maintaining a clean stockroom.
  • Ensure that staff adheres to all Shipping/Receiving policies and procedures
  • Meet inventory accuracy and shrink results meet company loss prevention standards.
  • Support, promote and assume responsibility for loss prevention in all areas of risk management, physical security, store cash controls, inventory management, inter-store communication


  • Maintain company brand standards of near, clean and organized sales floor, cash wrap and fitting room ensuring store environment is safe for employees and customers.
  • Ensure facility maintenance
  • Partner with Director of Stores to ensure appropriate assortment for the store
  • Ensure presentation of all displays, fixtures and all visual areas are reflective of current visual direction
  • Identify and communicate product concerns in a timely manner
  • Communicate inventory needs to support the business


  • Recruit, hire, develop and retain a high performing management and selling team.
  • Teach, train and coach the store management team to develop future leaders for the company.
  • Consistently assess and provide ongoing performance feedback on selling skills, job accountabilities through real time coaching, monthly touch bases, and individual development planning.
  • Develops succession plans to ensure career paths for all associates; encourage associates to pursue internal opportunities.
  • Resolve all human resources issues in a timely and effective manner, partnering with Director of Stores when necessary
  • Ensure image and grooming standards are professional, reflective of the brand image and adhered to at all times
  • Ensure that the store management team adheres to and enforces all employment practices and policies.

Additional responsibilities might be assigned up to upper level management discretion.


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