AMI, the initials of founder and creative director Alexandre Mattiussi’s name, and also the French word for "friend", is a Parisian menswear brand for the easygoing style-conscious male.
Founded in 2011, AMI represents a laid-back appearance that pervades Parisian street style. After a career working for Givenchy, Marc Jacobs, and Christian Dior, Mattiussi created AMI to pave the way for a more accessible approach for men who aspire a more authentic and simple attire. In 2013, he won the ANDAM Fashion Award Grand Prize. In 2018, Ami launched Menswear for Women, a line for women inspired by their successful main collection.