Established by Pierre Balmain in 1945, Balmain was created to provide a wardrobe for the powerful modern woman. Olivier Rousteing now moves the brand forward, with a reinvented aesthetic of charismatic sophistication and fearless glamour. Known as the "Balmania" aesthetic, Rousteing brings French elegance to his generation while maintaining the historic fashion house’s refined couture origins of sharp tailoring and opulent details.
Menswear collections were developed to conjure an elevated interpretation of streetwear that resonates with the particularly styled yet casual man. Rich embellishments and intricate embroidery are undeniable Balmain trademarks, evident in a diverse array of high power outerwear and provocative evening looks. The iconic tailored blazer and hugging bodycon dresses are mainstays in womenswear collections - and #BalmainArmy approved.