Founded in 1856 by Thomas Burberry in London, the heritage brand was first known for outerwear and its unique waterproof fabric. In the 1920's, the house made trench coats for military personnel with their now iconic check lining. Riccardo Tisci, formerly creative director of Givenchy, was named the brand’s Chief Creative Officer in 2018, succeeding Christopher Bailey. Bailey is credited for turning the brand into a digital leader and overseeing a reinvigoration of the company's design.
Since Tisci’s appointment he has redesigned the logo and monogram, as well as banning the use of fur. Tisci has also spearheaded collaborations with streetwear brand Gosha Rubchinskiy and eccentric womenswear designer Vivienne Westwood, signaling a new era for the brand.