In 2006 BYREDO was created, a lavish accessories and fragrance brand that originated in Sweden by Ben Gorham. Gorham lived in various places throughout his adolescent years. After leaving his basketball career behind, he attended art school in Stockholm where he earned his degree in fine arts.
When Gorham decided to begin his career in perfume he became fascinated with the link between aroma and memory. Gorham’s scent choices are stimulated by memories and places he admires. Gorham takes his time and is passionate when crafting his products, he always wants to ensure the highest quality and use of materials. His goal is to bring emotion to his customers when they smell his creations in the same way they do for him. Gorham has also been recognized in various magazines for his personal style and association with fashion and art.