Jerry Lorenzo created Fear of God to fill a void he observed in mens fashion. The first capsule collection debuted in 2013 and immediately went viral, with endorsements from the the hip-hop community at large. Each collection fosters soaring anticipation between drops, followed by a rush of sellout pieces approved by the streetwear zeitgeist around the world.
His first finished pieces landed in the hands of Kanye West, a critical influence who after seeing Fear of God, hired Lorenzo to design his tour merchandise - thus leading to his breakthrough debut.
| Established | Location | Creative Director |
| 2013 | California | Jerry Lorenzo |
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