Fear of God

Jerry Lorenzo created Fear of God to fill a void he observed in mens fashion. The first capsule collection debuted in 2013 and immediately went viral, with endorsements from the the hip-hop community at large. Each collection fosters soaring anticipation between drops, followed by a rush of sellout pieces approved by the streetwear zeitgeist around the world.

His first finished pieces landed in the hands of Kanye West, a critical influence who after seeing Fear of God, hired Lorenzo to design his tour merchandise - thus leading to his breakthrough debut. The Drop Crotch Short, a high-demand carryover from previous collections, is available in an exclusive floral print at The Webster.

Established Location Creative Director
2013 California Jerry LORENZO

 

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