In 1925, Adele and Edoardo Fendi founded their namesake atelier asIn 1925, Adele and Edoardo Fendi founded their namesake atelier as a small leather goods boutique on Via del Plebiscito in Rome. With the help of daughter Paola, Anna, Franca, Carla and Alda, the Italian heritage brand has expanded and continued to thrive, maintaining its familial ties through generations to build a fashion empire.
From 1965 until 2019, Karl Lagerfeld led the artistic direction. One of his many contributions was the iconic “FF” logo. With ready-to-wear introduced in the 70s, the brand cemented its status as a world-class purveyor of Italian luxury fashion. Now nearly a century-old, the maison is led by Silvia Venturini Fendi, who has instilled a contemporary spirit and adventurous design into the collections for men and women.