Inspired by a worldwide community beyond traditional boundaries, FENTY embraces a fundamental freedom: a freedom from convention and rules. "Women are forces of this earth. We are multifaceted, complex, vulnerable yet bulletproof, and FENTY speaks to all of our intricacies. Some days I want to be submissive, many days I’m completely in charge and most days I feel like being both….so it was imperative that we created a line versatile enough to embrace and celebrate us in that way." Robyn Rihanna Fenty

Founded by Robyn Rihanna Fenty with LVMH in 2019, FENTY reflects her own personal style, character, and experiences. Each Release from the Maison explores several different fascinations that when combined reveal new facets of womanhood and the wardrobe itself.

Fenty challenges the rules of fashion- the maison forms the staples of a wardrobe. Born in Paris, made in Italy and France, Fenty lives online. Through this digital flagship, special edition releases are available on "See-Now-Wear-Now" model and will express a new facet of a woman and her wardrobe.


Established Location Creative Director
2019 Paris Robyn Rihanna FENTY


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