We are LIHA. We create beauty products that are, like, us, a mixture of natural African roots and a quintessentially British attitude. We are empowering consumers with knowledge of raw ingredients and African Beauty Secrets.
In the Yoruba (Nigerian) tradition making beautifying oils, soaps, and lotions from the nuts, tree bark, and plants that grew in abundance was a skill that was traditionally learned by all young women. We mixed this with our background in English Aromatherapy to create luxe natural and organic products that encourage less consumption and waste.
We seek to shift beauty culture by bringing the Buy Less, Buy Well ethos to the beauty industry which is why all of our products are multipurpose and unisex and all our packaging is reusable and recyclable.