L.A based Maor Cohen’s talent first garnered public attention within the small town he was raised near Northern Israel; where as a teenager he worked in a local jewelry store, artfully crafting bracelets and necklaces. He started gaining traction by designing pieces for Israeli artists and socialites. As his passion for design grew, he began to travel the globe in search of inspiration and to fuel his other great passion – surfing. Along the way, he collected mementos such as beads, gems, leather and stones and started gifting them to fellow surfers.
His travels took him to Los Angeles, which became his adopted home and the base for his own label.