After Rihanna wore a black baseball hat embroidered with the saying “I Came To Break Hearts,” 16-year-old Alexandre Daillance’s brand took off. Founded by him and a few of his teenage friends in Paris in January 2014, NasaSeasons is inspired by pop culture, music and the exclusivity and prestige of late nights fashion parties. To get his brand off the ground, Daillance relied on direct messaging on social media, which is how he got Rihanna, Tyga and Wiz Khalifa to rock his caps.
The brand’s niche? Teenage-charged embroidered messages ranging from “Almost Famous” to “I Need Space.” Now in his 20s, Daillance recently moved to NYC bringing the brand with him and a new multi-cultural perspective to the forefront.