PUMA was founded in 1948 by Rudolf Dassler in Herzogenaurach, Germany. With its first football shoe, the company carved out its presence in performance footwear, snowballing into a number of subsequent successes that supplied the national teams. Through decades of evolution, PUMA has established itself as a heritage brand transcending athletic wear to cement its status in lifestyle and fashion ventures with innovating collaborations that began with Jil Sander in 1999.
Since 2014, creative direction has been led by Rihanna. In her role at the helm, Rihanna directly influences the customization and design of classic styles as well as the creation of new product lines. During Fall 2016 Fashion Week, Fenty by Rihanna x Puma debuted its first ready-to-wear collection, a full apparel line to accompany the brand’s established sneakers collection. Other notable collaborations available here at The Webster include the PUMA x XO collection designed by The Weeknd.