Founded in 2014 by Rhuigi Villaseñor in Los Angeles, RHUDE focuses on minimal style mixed with streetwear sensibilities. Originally from the Philippines, Villaseñor’s interest in fashion was piqued by watching his mother sew school uniforms growing up. The L.A. designer launched his collection with a selection of t-shirts—namely a black and white bandana tee that catapulted the brand into celebrity acclaim.
Early success and wide recognition came from endorsements by West Coast power players like Kendrick Lamar and Kobe Bryant. From embroidered coach jackets to Traxedo Pants—a hybrid track pant with trouser detailing—Rhude celebrates youth and elegance through simple and functional clothes.