SHAY was created by family duet, Ladan and Tania Shayan. The LA locals started the stylish jewelry brand in 2002. The jewelry is handcrafted, incorporating astonishing diamonds and stones into each item. The jewelry is intended for multipurpose use and can be worn together or by themselves. The two women are very inspired by Art Deco while incorporating a modern twist.
Both women play equal roles and are both considered the creative directors. They enjoy working collectively to develop flawless pieces wearable by all ages.