After years of working in the fashion industry as a designer and stylist, Sarah Staudinger decided to venture out on her own. With co-founder George Augusto by her side, she launched her namesake label, Staud, in 2015 in Los Angeles.
The brand is inspired by sophisticated and fun vintage pieces that stand the test of time. Each piece is feminine yet strong, simple yet bold and casual yet a complete statement. After just a few years, Staud's covetable bags have become a cult favorite, often with waitlists for the newest styles.