Launched in 2015, Yeezy is the fashion brainchild of rapper and designer Kanye West. A collection of evolved sportswear-inspired apparel, West experiments with monochromatic dressing and body-conscious proportions offered in a color palette of muted tones. As his brand evolves, West continues to he create ways to marry the worlds of fashion and music, like his Season 3 presentation at Madison Square Garden, both a fashion show a listening party for the release of his album “The Life of Pablo”.
The brand is currently based in Calabasas, and best known for its high demand YEEZY Boost sneakers produced in collaboration with Adidas. With each long-awaited season's release, West continues to challenge existing industry conventions.