In 2011, brothers Camilo and Julian Rios decided to take their traditional Texan upbringing to the fashion industry when they launched United Rivers (Rios means river in Spanish). Based in Los Angeles, they merged expert craftsmanship with high quality materials to create a luxury everyday brand that is grounded in the Western American lifestyle. Their notable pieces are relaxed Western shirts and tailored denim goods that all have a modern nostalgic motif. The pieces use premium Japanese denim and vintage American made fabrics to create all of their pieces. While the tailored shapes and traditional silhouettes ground each collection in a contemporary appearance, the playful West Coast spirit is highlighted in the details as some pieces are adorned with vibrant, multi-colored pockets and beaded accents. All of their pieces are limited edition, as they create small quantities of each style.