Graphic Logos

Just as how we hold allegiances to our sports teams of choice, we pledge loyalty to our favorite brands and wear their logos loudly and proudly. After all, a lot is put into a logo design. From the typography to the sizing and other graphic details, a brand’s logo says everything about what they represent, and in turn, convey a degree of characterization of its wearer. See Valentino’s abbreviated logo tee, with its classic serif font, minimal against a luxe white cotton backdrop. On Ami Alexandre Mattuisi’s exclusive for The Webster recreated his block letter "AMI" logo in a tropical floral print fill to celebrate the opening of our Soho store. Carhartt’s long standing "C" logo is ubiquitous across their deluge of collaborations, including the printed t-shirt by Junya Wantanabe Comme des Garçons Man. For O32c, we find literal meaning in the allegiance pin set with logo on a flag in their namesake Pantone red color. Wherever your alliances lie, rep hard.