Creative director Virginie Viard ushers in the next era at Chanel while staying true to the French house’s storied legacy. Founded in 1909 by Gabrielle “Coco” Chanel, the maison played a vital role in transforming women’s fashion with influence that has endured more than a century.
After the passing of Karl Lagerfeld, whose 36-year run as creative director revitalized and sustained the brand’s reign at the forefront of the industry, Viard, Lagerfeld’s right-hand woman and the house’s Fashion Creation Studio Director, was appointed to the coveted role. Previously a costume designer for film and theatre, Viard began her tenure at Chanel as an intern in 1987 and has since been in the peripheral contributing to the brand’s success for over three decades. Set out to continue carrying out Lagerfeld’s and synonymously Chanel’s creative vision, Viard brings with her an unparalleled connection to the house.