George Bamford founded BWD in London in 2004, and quickly became known as a “luxury rebel.” He launched his company with one goal in mind: to reintroduce customization in the age of mass production. The idea came to him when he was gifted a vintage Rolex, that he thought was extremely unique, only to then realize many of his friends had the same watch. The label works independently from major watch brands, and allows their customers to personalize various iconic sport watches. Their bespoke watch customization service can personalize a watch face, bezel, color, even the numerals and indices. His collection of watches available includes Rolex, TAG Heuer, Patek Philippe, Audemars Piguet, and many more.