Adrien Albou, founder of unisex Parisian label Garçons Infidèles est. in 2015, hails from a family who has been in the fashion industry for generations. Forgoing formal design school education, Albou learned the ropes of starting a brand from interning at Marc Jacobs, as well as his parents—his mother Sophie Mechaly owns Paul and Joe. Though having inherited his industry savvy, the Garçons Infidèles aesthetic is strictly of Albou’s design which carries the insouciance attitude of rock n’ roll, punk culture iconic of the 80s, and 90s grunge.
The multi disciplined designer who also deejays favors distressing and relaxed fits for an effortlessly chic look based on the girl who liberally borrows from her boyfriend’s closet which consists of a largely black palette with worn-in knits and metallic accents. The collections are all made and produced in France while preserving an inherent savoir faire native to the brand’s home base.