Isabel Marant debuted her eponymous label in 1994 in Paris with her friends modeling her first collection. Informed by the nonchalant confidence of Parisian street style, the line has since become synonymous with bohemian chic accented by a rock-star girl edge. Marant strives to make clothes that are wearable and accessible in style for real-life women seeking alternatives to conventional big-statement pieces. Each collection transcends seasons with laid-back pieces that are considered and effortless, emitting instant appeal.
After over two decades of success, menswear was introduced in Spring/Summer 2018, executed in a seamless transition with the androgynous aesthetic that was well established in womenswear collections. Slouchy knits, heeled ankle boots, and tailored trousers with enhanced silhouettes lend to easy sophistication and minimalist sensibility. Menswear teeters neat cut casual layers and pared down basics that are streetwear inspired while maintaining elevated comfort.