A voracious vintage obsessive, Milan-based journalist J.J. Martin founded La Double J in 2015. The company has expanded from a shoppable magazine selling vintage clothing and jewelry, to a full lifestyle label offering fashion based on archival prints, home design and rare vintage. Born out of a digital content curation, this contemporary brand has succeeded in creating a lifestyle that precedes the objects that they create.
The philosophy of living à la Double J was put in place before it reached out into the physical realm. From dinnerware to dresses, one look at the Milan based showroom and its pieces make it obvious that Martin adheres to maximalism, her designs are abundant in color and scope. The vibe is an homage to the most exuberant of Milanese lifestyles with an aesthetic that channels that festive and vibrant lifestyle.