Justin O’Shea, formerly buyer and designer at Brioni, launched SSS World Corp, a men’s luxury streetwear label in late 2017. The brand expertly combines strict tailoring with relaxed fits and off-duty designs with lavish fabrics to create an eccentric yet visually appealing line. Berlin-based magazine and label 032c collaborated with the brand for its debut collection titled “Aloha From Hell.” Unofficially shown during PFW SS18, the collection took inspiration from the vibrant 1960s, casual surfers and bombastic heavy metal. The brand showed animal printed suits, velvet coats and printed swim trunks. SSS World Corp creates a refreshing approach to streetwear that combines day and night.