The Store Manager acts as if he or she is the business owner and has ultimate responsibility for the daily operations of the store. You are accountable for effectively teaching, training and coaching store management into a high performing leadership team that achieves sales goals, meets merchandising brand standards and delivers operational excellence. The Store Manager is expected to be the ultimate ambassador of The Webster. The SM is able to run the full scope of the business – from leadership & people management, to representing the brand, to creating the customer experience to operational excellence and of course, driving the business & delivering results.



  • Motivate and inspire the team by delivering a compelling vision and purpose that encompasses The Webster core values.
  • Establish and communicate clear expectations and hold the store team and self-accountable for achieving all brand, performance and behavior standards.
  • Lead productive weekly leadership meetings that align with and drive the business strategy


  • Create and manage the execution of the store business plan to drives Sales and KPI results and maximizes business opportunities to include CRM.
  • Analyze available sales reports and data to determine the needs of the business and set business strategies
  • Set individual sales goals for management teams and associates, ensuring goals reflect store business plans
  • Train and develop team on business acumen to drive business performance.
  • Evaluate store sales and payroll goals on a daily basis using payroll reports and tools; make scheduling adjustments to meet business needs.
  • Demonstrate sales leadership for staff by playing an active role on the selling floor
  • Develop events/incentives that will continue to grow customer base, with particular emphasis on building local market.
  • Manage the controllable components of the P&L to achieve all store financial and expense targets.


  • Ensure all members of staff provide the highest level of customer service
  • Ensure staff maintains constant client communication through utilizing their client database.
  • Resolve all client issues and complaints quickly and effectively.
  • Demonstrate an in-depth knowledge of the merchandise; ensure selling staff is fluent in all aspects of product knowledge
  • Train ASM/ Key holders on how to handle various customer service issues i.e. dissatisfied customers, returns, defective merchandise.


  • Ensure cash control and register procedures are properly followed including: bank deposits, safe funds,etc.
  • Control store expenses and maintain budgets, continually striving to reduce costs
  • Schedule associates to maintain adequate floor coverage while maintaining payroll budgets
  • Supervise the efficient and productive handling of all merchandise including shipment receipt and processing, markdown optimization and replenishment systems while maintaining a clean stockroom.
  • Ensure that staff adheres to all Shipping/Receiving policies and procedures
  • Meet inventory accuracy and shrink results meet company loss prevention standards.
  • Support, promote and assume responsibility for loss prevention in all areas of risk management, physical security, store cash controls, inventory management, inter-store communication


  • Maintain company brand standards of near, clean and organized sales floor, cash wrap and fitting room ensuring store environment is safe for employees and customers.
  • Ensure facility maintenance
  • Partner with Director of Stores to ensure appropriate assortment for the store
  • Ensure presentation of all displays, fixtures and all visual areas are reflective of current visual direction
  • Identify and communicate product concerns in a timely manner
  • Communicate inventory needs to support the business


  • Recruit, hire, develop and retain a high performing management and selling team.
  • Teach, train and coach the store management team to develop future leaders for the company.
  • Consistently assess and provide ongoing performance feedback on selling skills, job accountabilities through real time coaching, monthly touch bases, and individual development planning.
  • Develops succession plans to ensure career paths for all associates; encourage associates to pursue internal opportunities.
  • Resolve all human resources issues in a timely and effective manner, partnering with Director of Stores when necessary
  • Ensure image and grooming standards are professional, reflective of the brand image and adhered to at all times
  • Ensure that the store management team adheres to and enforces all employment practices and policies.

Additional responsibilities might be assigned up to upper level management discretion.


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