Afternoon dips in the ocean. Fresh golden tans. Sunny Saint Tropez in the summer. In the early ‘70s, the lifestyle frequented in the South of France, which brought people from around the world dressed in inspired designs and colorful prints influenced Fred Prysquel to start his own swimwear line. The swimsuits he creates are playful yet sophisticated silhouettes that range from men, women and children. The brand has cultivated a lifestyle element to the brand, focusing on charming basics to pair with the swimwear from coverups to rash guards. Today, the Moorea cut, a European style swim trunk for men, is one of the brand’s most classic designs have been reimagined in different colorways, textures and prints. The durable suits are made to last all summer long for years to come.