The brainchild of fashion’s permanent It-Girl, ALEXACHUNG is an eccentric and quirky homage to the style Alexa Chung has become so famous for. Created in her hometown of London in 2016, Chung’s eponymous label was created after years of working with various fashion brands. Deciding to create a line on her own terms, ALEXACHUNG expertly combines British humor, Parisian chic and a New York edge.
Prim and proper pieces stand alongside racy party dresses to create a collection that quite literally has something for everyone. The brand’s foundation is rooted in their unique and feminine designs that are all given a distinct character with colorful fabrics and prints. The label’s old-school British tailoring grants each piece a classic silhouette. Explore our favorite statement pieces such as the smock dress, denim trench coat, textured wrap skirt and many more.