In a storied tale of origin, Gaby Aghion set out to make feminine clothing that challenged the status quo of women’s fashion in the 1950s. By making finely finished pieces available off the rack as opposed to made-to-order haute couture high society women were accustomed to, Aghion is credited for coining Prêt-à-Porter, or Ready-to-Wear, and thus, Chloé was born in 1952. In rebellious spirit, Aghion carried femininity into the present with refined fabrication, fluid silhouettes, and relaxed fits, all sewn by a trained haute couture seamstress for her first collections.
In 2017, Natacha Ramsay-Levi, an alumni from Balenciaga and Louis Vuitton was appointmented creative director of the maison. Ramsay-Levi preserves Aghion’s influence by bringing current flowy bohemian blouses with added structure, 70s-inspired bottoms, and platform sandals in an embrace of hyperfemininity, while accessory updates are applied to contemporary favorites like the Drew, the Hudson and the Faye.