In 2015 the fragrance and body care line, Ellis Brooklyn, was founded by Bee Shapiro in Williamsburg and named after her daughter Ellis. Shapiro is a beauty columnist for the New York Times and contributor to a number of fashion publications. After countless years of writing about the industry, she decided to join it with one defining trait: all of her beauty products are eco-friendly. Shapiro bottles each scent with recycled lead-free glass, packages the candles in Green Seal certified paper stock and uses carbon-neutral shipping. Each non-toxic formula is made without phthalates, parabens and are cruelty-free. She works with renowned perfumer Jerome Epinette to create small batches of artisanal and natural scents that each tell a story. Discover our collection of sophisticated, multilayered scents that highlight freshness and modernity, such as the Rose Eau de Parfum and Fable Terrific Scented Candle.