Born from the collaborative minds of longtime friends Ali Mehrdad Soudbakhsh and Stefan Foster, Roberi & Fraud is the of-the-moment eyewear brand making waves in every it-girl’s circle. Founded in 2017 in Dubai, the young brand boasts futuristic frames inspired from a vintage aesthetic sourced from the pair’s parents personal collections. Forgoing any formal design training, the concept for Roberi & Fraud burgeoned out of Soudbakhsh and Foster’s brand consulting experience and marketing savvy, which specialized in the UAE market. Following highly publicized endorsements from Bella Hadid and Kendall Jenner, the brand skyrocketed instantly into a successful Instagram-worthy favorite. Barely-there frames reminiscent of Matrix-inspired cyberpunk, worn either to conceal the eyes or lowered on the nose bridge to be peeked over, are offered adjacent to 90s-cued wide oval acetate retro styles, adding an extra element of glamour to finish any look.
Ali Mehrad Soudbakhsh