The French maison built by Gaby Aghion and her business partner Jacques Lenoir transformed womenswear in the 1950s by becoming one of the first purveyors of Prêt-à-Porter, a term Aghion is credited for coining. Subverting the state of haute couture that was commonplace among the upper classes in mid century Paris, Aghion made flattering, soft clothing that was fluid and relaxed available off the rack. The first Chloé collection was presented in a central meeting point for Parisian intellectuals and cultural influencers of its time, Le Café de Flore. Today, Natacha Ramsay-Levi, an alumni of Balenciaga and Louis Vuitton, sits as the maison’s creative director, succeeding the hyper feminine forms developed by her predecessors. .