In a beach town in upstate New York, Isaac Ross set out to create a swimwear brand that was simple in design and expertly handcrafted. In 2012, he launched the brand with Morgan Curtis, daughter of the renowned N.Y.-based designer Jill Stuart, the brand’s head designer. The swimwear brand is heavily influenced by the collegiate cool of ‘70s style, as well as timeless American beauty. The effortlessly elegant collections use fine European and Japanese fabrics that give each piece a soft and high quality feel. The brand is rooted in the old school, classic appeal of high-waisted suits, buttoned up one-pieces and belted bikinis. Each of the retro suits are bound to make waves.