YEEZY

Launched in 2015, Yeezy, the fashion brainchild of rapper and designer Kanye West, is a collection of evolved sportswear-inspired apparel with experimental, body-conscious proportions offered in a color palette of muted tones and neutrals with occasional flashes of a vivid hue, assembled together for monochromatic looks. While West cements his status as a vanguard in the fashion industry, he creates ways to marry the two worlds he straddles, such as exhibited in his Season 3 presentation at Madison Square Garden which doubled as a listening party for the release of his album “The Life of Pablo”.

The brand, best known for its high demand YEEZY Boost sneakers produced in collaboration with Adidas, is currently based in Calabasas, CA, the location prominently called out in West’s “Calabasas” capsule collection featuring a series of graphic printed t-shirts and fine knitwear. With each long-awaited season's release, West continues to challenge existing industry conventions.