Kith Creative Lead Emily Oberg began Sporty & Rich as a “mood board” on Instagram before launching it as a full-fledged lifestyle and activewear label in 2015. The brand is inspired by country club attire and iconic professional athletes, so expect an eclectic color palette and ‘90s proportions.
It soon expanded into a print magazine, covering design, love, creativity, and forgotten moments and people. Now, the collection offers a collection of simple, yet thoughtfully designed products that emphasize longevity over momentary relevance. Releases arrive in curated drops throughout the year.