Vetements is the product of a designer collective’s desire to depart from the traditional seasonality of fashion. Driven by making singular poignant pieces that rethink basicwear like hoodies and sweatpants, the now Zurich-based brand was founded in 2014 in Paris with Georgian-born designer Demna Gvasalia leading the line. With senior design experience at Maison Margiela and Louis Vuitton under his belt, Gvasalia and a group of anonymous designers quickly grew Vetements into the streetwear label to know and wear.
Fusing minimalist fashion with urban street style, the label’s menswear and womenswear lines are often interchangeable. Recognized for reconstructed multi wear garments, and reworked sneakers done in collaboration with Reebok, Vetements creates clothing for individualistic dressing, eschewing the idea of a curated ensemble. Running parallel to its cult streetwear status, the brand as well boasts a more elevated persona of meticulously constructed pieces in engaging proportions that go beyond the oversized.
Paris - France